About Us
Eco-Friendly Open-Ended Toys for Curious Little Minds.
Rocking Potato was born in 2020, right in the middle of the Covid lockdown, from a small apartment and a big dream. What started with just two people has now grown into a passionate team of 15.
Rocking Potato is an eco-friendly Montessori toy brand. We offer wooden, BIS-approved, child-safe toys to spark curiosity, learning, and fun for your kids. Unlike mass-produced plastic toys, our toys are thoughtfully crafted to be sustainable by our local artisans. From timeless rocking horses and unicorns to modern, open-ended play essentials, each toy is designed to blend beautifully with your home while being safe for your child and gentle on the planet.
We believe in sustainability, local craftsmanship, and providing parents better choices at a fair price – because playtime should be fun, safe, and full of imagination!
Rocking Potato was born in 2020, right in the middle of the Covid lockdown, from a small apartment and a big dream. What started with just two people has now grown into a passionate team of 15.
We are an eco-friendly, sustainable toy brand creating wooden and crochet toys specially for little ones aged 0 to 36 months. Our journey began when, as parents, we struggled to find safe, stylish, and affordable toys for our daughter. The choices were either traditional wooden toys that didn’t suit modern homes or expensive imported ones.
That’s when we decided to bridge the gap. Rocking Potato brings you Indo-western, handcrafted toys that are proudly Made in India by our talented local artisans. From timeless rocking horses and unicorns to modern, open-ended play essentials, each toy is designed to blend beautifully with your home while being safe for your child and gentle on the planet.
We believe in sustainability, local craftsmanship, and providing parents better choices at a fair price – because playtime should be fun, safe, and full of imagination!
Rocking Potato Story So Far
Rocking Potato’s story began in the COVID lockdown, when Priyanka & Swapnil couldn’t find safe, eco-friendly toys for their little girl. To their surprise, almost every good-quality wooden toy was imported, super expensive, and didn’t feel like it belonged to Indian homes. That’s when they thought—why not make our own?
It started with Classic Indian wooden toys with a modern design twist. From the beginning, their goal was—to create wooden toys that are Child-safe, non-toxic, sustainable, affordable, and full of joy. What began in a home soon grew into a brand loved by parents across India.
Their close friend, Vinay, who is a parent too, had been with them since day one later joined in to carry the journey forward. Vinay and Sanjivani(his sister) took the baton forward.
Today, Rocking Potato is a proud homegrown brand with 40+ handcrafted toys, made by skilled Indian artisans using natural and eco-friendly materials. Each toy is tested and approved by the Bureau of Indian Standards (BIS).
Rocking Potato toys are loved for being open-ended, Montessori-inspired, eco-friendly, and affordable—without compromising on quality!
Now, Indian parents don’t need to spend so much on costly foreign brands. We have a homegrown brand that gives the best quality at a fair price.
If you want the best start for your child, choose Rocking Potato toys. Proudly made in India, made for kids, and made for parents like you. 
Press Release
About how Rocking Potato is Revolutionizing the Toy Industry
Vision
Our unique range of toys for toddlers and infants focuses on everlasting designs and gives good Open-ended toys at an affordable price.
Mission
Rocking Potato is an Eco-friendly toy brand with a goal to provide organic toys which are classic yet has a western look and will be loved by every parent and their child.
What we stand for
Customer Centricity
Rocking Potato is a Customer Centric company for whom customer comes before anyone else
On Time Delivery
You can trust us when it comes to delivering a product on time as we manufacture our toys and hence there is almost no delay.
Cost Conscious
As compared to our competitors, we are very good at providing great stuff at a very competitive price point.
